Rebranding in Three Easy Steps – Brian Cassin

Brian Cassin – Vela Technologies

Your brand is what people say about you when you’re not in the room.

Brian Cassin

Head of Product and Strategy, North America, Vela Trading Technologies

In this video from MarketsWiki Education’s World of Opportunity event in New York, Brian Cassin, head of product and strategy with Vela Trading Technologies, breaks down the three steps in rebranding a company.  Cassin uses Vela as the case study when going through the importance of rebranding as it is the result of the Wombat and SR Labs tie up. Cassin states timing is everything, but having a clear message for customers is equally as important. The most critical thing to remember is how to make sure your corporate brand can intertwine with your personal brand.

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